Private 1-1 advisory · Five months, fully committed
THE ICONIC
FOUNDER™
Ten good directions. Only one deserves your energy.
Five months of private 1-1 advisory for women founders at €8K+ a month who want a business that sells consistently and a life that still feels like theirs. On track to €200K+ a year, with two days a week that belong to you.
Five months · Private 1-1 · November start · 2 places open
Become the founder your vision requires.
What this work has produced for clients
€46,922.
in sales in three months
€22K.
three months in a row
$16K.
in Christmas sales
01 · The big desire
You want more.
You want the revenue to reflect what your work is worth, and enough room in your life to enjoy what you're building.
You want your name to carry weight in your industry, and to trust yourself with the responsibility that comes with it.
And you want all of it without losing yourself in the process.
That desire is the part of you that already knows what you're capable of.
02 · The 2AM problem
I know I'm capable of more. So why does getting there feel so complicated?
It's late, the house is quiet, and your head is anything but.
Should you change the offer again? Raise your prices, or is that the reason sales went quiet? Post more, or post better? Hire someone, or is it too early? Is this a strategy problem, a sales problem or a you problem?
After the books and the programmes, you know more than most people in your field. And the more you know, the more directions open up, until every option looks reasonable and none of them feels certain.
And underneath it, a pattern: the positioning is almost right, but not sharp enough to be magnetic. The offers are good, but priced from a place that's still slightly apologizing for their value. And decisions take longer than they should, because no one in your corner sees the full picture clearly enough to call it.
You spend hours analysing the options, then doubt the direction you chose and start something else. One month proves exactly what this business can do. The next month asks you to create it all over again.
Why can't I make this fucking consistent?
03 · The current gap
You've outgrown the woman who built the first version.
That woman did a great job. She got you here on energy, talent and willingness to carry everything herself. Her way of running the business was built around what she could personally hold.
The business you want next asks for someone else. When we look at what's really not working, it almost always comes down to three questions.
01
Integrity
Am I being honest with myself?
You look at what your numbers and choices actually show, including the parts you've been explaining away to stay comfortable.
02
Authority
Can I hold my own decisions?
Someone else's opinion no longer sends you back to the beginning. You can listen to the market or an expert without handing them the final say over your business.
03
Execution
Can I move on what I know?
A decision becomes work you put into the market. You adjust from what happens there and stay with it long enough to see what it can produce.
When one of these three is missing, strategy alone won't fix it. That's why most founders at your level keep buying knowledge they already have.
04 · The bigger vision
Build a company with a place in your industry.
You want people to understand why they should come to you, and an offer they can recommend because it delivers.
Your ambition deserves a business you can keep building without spending your whole life keeping it running.
You are allowed to want serious growth and keep the life you're building it for. A beautiful business should never cost you the rest of your life.
MONEY. POWER. LOVE.
This work touches money because the company must sell. It touches power because you have to own your decisions. And it touches love, because ambition without aliveness is a very expensive way to succeed.
05 · The transformation
From the founder who carries everything to the founder who leads it.
Revenue you can't predict
A sales mechanism you trust
Reinventing the offer every quarter
A signature offer that keeps selling
Ten possible directions
One direction you commit to
Folding under every opinion
Decisions you hold
Analysing for months
Deciding, moving, refining
A business that runs through you
A business that can carry more than you can
The five months, month by month
Month 1
See.
Where are energy, money, time and power leaking? We look at who you're becoming as a founder, and which version of you leads the business now.
Month 2
Decide.
What stays, what stops, and what do you commit to? You set the standard: what you accept and what you no longer accept, in your pricing, your clients, your calendar and yourself.
Month 3
Refine.
Your positioning, offer, messaging and business model: a position you can own, built on real demand, around the revenue you want and the life you want to live.
Month 4
Execute.
Visibility, sales and consistent execution. Decisions become action, every week.
Month 5
Hold.
Capacity for more money, clients and visibility, and the ability to carry it. You lead your business, your clients and your team from your own authority.
The shift is quiet and unmistakable: I don't feel like I'm chasing my business anymore.
Five months locked in, so the new level is actually held.
Three months, €46,922 in sales
Celeste
06 · The method
One method, five months.
The three questions show where the gap is. The five months are the route. These six deliverables are the outcome.
By the end of the five months, you walk away with:
A sharp market position that guides your offer, your message and what you stop doing.
A commercially validated signature offer built on real demand and the revenue you want.
A defined sales mechanism from attention to interest to sale, including the exact points where you lose people today.
A focused acquisition direction: the few channels worth your energy.
Deliberate capacity and margins that fit the delivery you can sustain.
An executable 90-day growth plan, so the work keeps compounding after the five months end.
Five months of building, so none of this stays on paper.
07 · What it looks like inside
Close enough to your business for the right decisions to become reality.
Bring me the real business. We'll decide together.
You commit 100%. I commit 200%. That's the deal.
Kick-off: The Business Expansion Audit + private calls, every two weeks
We start with The Business Expansion Audit, the full deep dive I also sell separately, included here as our starting point: you, me, your business, your life, what you actually want. From there, a private 1-1 call every two weeks, just the two of us. You bring what is live: the offer, the sales, the numbers, the decision you keep postponing. We examine it with commercial honesty, decide what matters and cut what creates noise.
Nothing stays theoretical, and nothing gets softened.
WhatsApp support between calls
Unlimited WhatsApp support between calls, with personal feedback on offers, sales decisions and copy. When something comes up, you don't wait two weeks: you message, and we move. When execution starts drifting, we catch it while it can still change the outcome.
How it works in practice
Every engagement starts with a conversation. If I don't see how this advisory moves your business, I'll tell you, and point you to what fits better.
- This is private 1-1, not a mastermind or group programme. It's you and me, every two weeks, for five months.
- Calls are scheduled at a time that suits you.
- Five months together, so the level you're aiming for actually gets held.
More revenue and two days off. $4K B2C, $12K B2B and three publications, with two days off.
Charlotte
08 · Why Hatice
Before I advised founders, I was one.
Corporate gave me security. It never gave me the freedom I wanted, so I left and started building Ana Dyla, my sustainable jewellery brand.
In the beginning, I wanted to do everything myself. The website, the marketing, the production, the sales. What I didn't have was any idea which concrete steps would actually lead to results. So I tried everything, and it showed: high costs, very little revenue, and a lot of energy spent on work that went nowhere.
Everything changed once I learned to choose. Ana Dyla grew to €400K+ in one year. Along the way came 20+ international partnerships and 200+ publications, from ELLE to Harper's Bazaar. Every decision felt personal. Every possibility looked important. That's exactly where most founders lose their focus, and I know the feeling from the inside.
Today, after 10+ years of building businesses, I advise founders up to the million-euro level and have helped generate €4M+ in revenue for clients. This work sits exactly where my expertise lives: in strategy and in founder development. Your next level requires a different version of you, so we build both at once: the business, and the founder who can lead it.
What clients pay me for is proximity, experience and perspective. Having built a business myself, I recognise the decisions you're facing while staying clear of the emotions that make them harder to see. Within a few conversations, I can see where your business has become unnecessarily complicated, and the thing you're not saying about your offer. Out of ten possible directions, usually one deserves your energy. We'll find it together.
Expect to be challenged. We decide, and then we stay close until the decision shows up in your offer, your sales, your model and the way you lead.
Hatice Tekin · Founder of The Iconic Founder™
09 · Proof
What actually happened.
Three months, €46,922 in sales · Celeste
€22K, three months in a row · Floor
More revenue and two days off · Charlotte
Christmas sales closed with $16K · Sofie
19 sales pending, 5 already confirmed · Ranja
What the feedback is worth · Linh
10+.
years building businesses
€400K+.
in one year with Ana Dyla
20+.
international partnerships
200+.
publications
€4M+.
revenue generated for clients
Who this is for
For the woman whose business works, or is ready to work, and could work so much better.
You belong here if
You run an established business with paying clients and real evidence of demand, averaging €8K to €10K per month or more.
Or you're newly launched, with years of senior expertise behind you and a high-end venture already in motion.
You're successful enough to know this works, and frustrated that the results still depend so much on you.
You want serious growth with enough room in your week for a life that feels like yours.
You're ready to make difficult decisions, implement them and stay with the right direction long enough for it to compound.
This is not for you if
You're starting from scratch: no deep expertise behind you yet, still searching for your first offer, your first client or proof of demand.
You want a course, a library of tactics or a formula to copy without changing how you lead.
You're looking for a mastermind or group programme instead of private 1-1 work.
You want advice without the accountability of acting on it.
10 · The investment
This is a decision about who leads your business next.
Add €2K a month and this has paid for itself before the five months are over. Floor went to €22K, three months in a row.
Private 1-1 · Five months
Your investment
€9,997
Pay in one go, or in instalments over 3 or 5 months. Five months of commitment, so your next goals actually get reached.
Includes a private 1-1 call every two weeks and WhatsApp support between calls, for the full five months.
November start · 2 places open
€22K, three months in a row
Floor
Why now: start in November and you walk into Q2 with your signature offer validated, not still deciding.
This is a five-month private 1-1 advisory. One investment: €9,997, in one payment or in instalments over 3 or 5 months.
Good questions, answered.
This advisory gives you time back. Today, hours disappear into indecision, scattered execution and rebuilding what should already work. You bring the live business, we decide what matters, and your capacity goes to the work most likely to change the outcome.
What the feedback is worth
Linh
You've outgrown the woman who built the first version. Build the business the next one can lead.
You don't need another year of figuring it out alone, changing direction and asking your own capacity to make up for a business that hasn't caught up with you.
On track to €200K+ a year, with two days a week that belong to you.
If this is exactly where you are, I want you inside.
Investment €9,997 · Five months · Private 1-1 · November start, 2 places open
Questions? WhatsApp Hatice: +31 6 47988757As seen in